July 15th, 2009 | 
Author:
Pepsi recently launched a social media campaign targeted to the youth market; its a “battle of the bands” themed event; all elements are aggregated online on Pepsi’s main promotional site (pepsi.sina.com.cn), and a series of satellite SNS groups were created to drive traffic to the contest and stimulate buzz online. However there seems to be a few problems with this campaign; when looking deeper we see a distinct lack of engagement in the different SNS groups. The problem isn’t Pepsi’s cam
Posted in games | 
Tags: Battle Of The Bands, Buzz, Distinct Lack, Elements, Media Campaign, Pepsi, Satellite, Sina Com Cn, Sns, Social Media, Traffic